The SASIG CISO Safe Space Charter

 

Background

SASIG originated as a user-only membership group. In recent years, we have introduced Supporters who operate under a strict Charter that maintains the group’s brand, spirit, and ethos. This SASIG Charter is based on two main principles:

  • Suppliers and CISOs should interact as equals, but this depends on respect and courtesy from both sides.
  • Members can attend SASIG events confident that they will not be harassed by salespeople then or subsequently.

The SASIG Charter is unanimously complied with by our Supporters. The benefits of working to the Charter are proven and welcomed by both sides:

  • CISOs with real requirements can discuss them with knowledgeable representatives of suppliers with innovative, appropriate and effective solutions.
  • CISOs are more willing to engage in an environment where they are protected from being repeatedly contacted by over-persistent, non-relevant salespeople.
  • Suppliers can put forward their specialists and senior salespeople in the knowledge that their time will be well spent building productive, respectful relationships with end-user budget holders, decision-makers and influencers. No-one’s time is wasted.

At Big SASIG we are opening our doors to a wider group of organisations. The strict “no selling” rule would not be appropriate for this event where partners, including Supporters, are paying to attend. However, we will ensure that SASIG’s unique ethos and reputation is preserved, for the benefit of our membership and Supporters, and to protect SASIG’s high reputation. To do this, an evolution of the SASIG Charter is necessary, extending the principles of this code to partners at Big SASIG.

 

Charter for partners at Big SASIG

  • SASIG members value meaningful discussions with well informed, expert representatives from supply-side organisations. SASIG expects participating businesses to make available the appropriate team to service these discussions.
  • Workshop content should be informative and – whilst demonstrating the company’s strengths and abilities – it must not represent a direct sales pitch.
  • At Big SASIG, partners will be free to capitalise on (responsibly and tactfully) all introductions made, and opportunities encountered via their Big SASIG activities but agree to act in a manner that protects the SASIG spirit. Hard-selling and blanket-marketing techniques will not work with the SASIG membership and will be censored equally by the audience and the organisers.
  • SASIG will endeavour to facilitate introductions, invite and encourage attendance at workshops, and book one-to-one meetings between delegates and partners, before, during and after the event. Partners are also free to network with, and approach, delegates during the event but must respect any who decline to engage. Repeated follow-up contact with any such delegate would be in breach of this Charter.
  • Partners will not receive a list of contact details for delegates but are free to seek these from delegates during workshops, meetings and discussions during the event.
  • SASIG expects partners to carefully observe legislation relating to personal data and direct marketing. SASIG will seek to obtain direct marketing consent on the partner’s behalf from delegates registering to attend a workshop. Presenters are free to seek this during workshops and casual discussions. However, where positive consent is not given, partners are expected not to add delegates to marketing lists or to pursue them with unsolicited calls.